Get to know us
For traditional women in our community, finding clothing that balances modesty with contemporary fashion trends has always been a challenge. Thankfully, with the advent of ecommerce, this task has become much easier. Now, they can conveniently browse and search for their favorite clothing items from the comfort of their own homes, and have them delivered right to their doorstep. However, even with this convenience, they still encounter two common problems: online fraud and exorbitantly priced brands. Recognizing the opportunity to address these issues and help women, we have decided to start a brand that focuses on filtering out unwanted fashion trends and designs that may not resonate with traditional and religious women. Our primary goal is to provide a trusted online platform where women can find clothing that aligns with their values and preferences.
Our mission
Our mission is to cater to the needs of traditional women in our country by filtering out clothes and fabrics that may not align with their values. We also understand the importance of finding the perfect balance between quality and price. Our aim is to provide women with garments and textiles that not only meet their standards of modesty but also quality and style. By offering a curated selection of clothing and fabrics, we strive to ensure that every woman in our country can find pieces that reflect her style while staying true to her beliefs.
Our vision
Our vision is to create a world where beauty is redefined by haya, simplicity, and personality. We believe that true beauty stems from authenticity, kindness, and humility—qualities that transcend superficial trends and cosmetic standards. Through our brand, we strive to honor traditional values while inspiring individuals to embrace their natural beauty. We aim to promote principles that nurture authentic connections and build inner confidence.
Our team
This is a family-run brand fueled by the combined efforts of my wife, sisters, and myself. With their sharp fashion sense, deep understanding of popular trends, and firsthand knowledge of what resonates with our target audience, paired with my expertise in the digital space, we create a dynamic and complementary team. Together, we bring a shared passion for fashion and a commitment to curating products that reflect our customers' needs and preferences. Our collective skills and unique perspectives enable us to stay ahead in the ever-evolving fashion industry, delivering styles and trends that truly connect with our audience.
Saad Akbar
Owner